

Similarly, Threads doesn't have a feature that allows users to search for specific text or phrases.Īnother key differentiator is that Threads doesn't have a desktop website, so you can only access the service via iOS or Android apps. Hashtags are a core feature of Twitter, and have made it easy for users to discover posts under a certain topic, as well as surface trending content in one place. Threads also lacks the ability to include hashtags in posts. Instagram head Adam Mosseri, who oversees the new app, told the Verge that advertising would be a "champagne problem" if Threads is able to scale. Many brands have already joined up, though. There are also no paid ads in Threads, yet. Content is apparently algorithmically ranked and served up to users no matter what time it's posted. Like Instagram, Threads isn't serving up posts in a chronological order. It can be hard to find the content posted by the users or brands that you've followed, and as of now, there's no way to change the way the feed loads. The Threads feed pulls in posts from all users, not just the ones you follow. Threads didn't launch with direct messaging, which can pose a problem for journalists, who often receive messages from potential sources, or for brands, which can offer customer service through social media messaging. One-on-one, private messaging is a hallmark of nearly every other major social media network, including Twitter and Meta's own Instagram and Facebook. The most glaring omission is direct messaging, or DMs. Threads may look a lot like its rival, but it's missing some critical features.

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